S-3 Group today announced it has bolstered its government relations, digital, and strategic communications teams with the addition of Sydney Rice, Gabe Ziaukas, Paige Moffat, and Melanie Goossens.

Sydney, a graduate of Virginia Tech, brings experience in digital strategy, campaigns, and advocacy to S-3 Group as her previous stops included the Digital Advertising Associate at the Senate Majority PAC, the American Association of Geographers, and the Democratic Party of Virginia. Sydney helps clients understand how their digital campaigns perform by providing reports on various metrics, helping launch organic and paid social media campaigns, and using analytics to inform content strategy.

Gabe Ziaukas, a graduate of Harvard College, is a creative digital strategist, virtual storyteller, and outside-the-box thinker. Before coming to S-3 Group, he was a Curatorial Assistant at the National Museum of African American History and Culture, working on developing content for digital exhibition platforms highlighting the work of Black architects and designers. Before NMAAHC, he was a Curatorial Fellow at Dumbarton Oaks, designing a website with diverse content, including interactive media and a podcast series. Gabe builds digital narratives from the ground up to present "big picture" perspectives.

Paige, a College of the Holy Cross alum, brings research and writing experience to S-3 with expertise in qualitative and quantitative research and data analysis. Paige's research and critical policy analysis supports partners in navigating clients' complex business or governmental challenges. Paige will help clients understand trends and supports data-based decision-making by delivering reliable information.

Melanie, an alumnus of The George Washington University and James Madison University, brings communications and media experience to S-3 Group after serving in several positions with public affairs firms, where she conducted media monitoring, research, and content development. During her time in Virginia, she worked for the city government, held various internship positions at nonprofits and consultancies, and assisted in voter registration efforts throughout the city. Melanie will assist in client-facing strategies and engage with reporters, policy groups, and advocates to help advance client goals.

About S-3 Group

S-3 Group is an integrated legislative, regulatory, and communications consultancy that helps clients shape policy outcomes and brand reputations. The firm brings together the power of its access, reach, and knowledge with the latest stakeholder engagement methods to create unprecedented influence for its clients. S-3 Group’s bipartisan team of policy, media, digital, grassroots, and political experts work together using the latest data to develop insights and strategies that help clients achieve their objectives.

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